Kelly Turner is set to graduate from MSU this May with a BA in Professional Writing, and a concentration in Digital & Technical Writing. It was the how-to videos Kelly made in WRA 210 (Technical Writing) that inspired her to apply for an internship with TechSmith, where she currently works as the social media intern. TechSmith Corporation is a software company in Okemos, Michigan that produces screencapture software, such as Snagit and Camtasia.
Now, Kelly uses these software to produce her own videos in a campaign targeted towards beginners. For instance, people who are just starting to utilize video at their company, or just purchased Camtasia for themselves and would like additional tips. She began by reimagining old tip videos from a previous intern that she noticed needed updating to meet new brand standards. From there, she created her own scripts and added her own content to the videos. Kelly detailed her recording process in her first blog post for TechSmith.
Kelly’s First Tip Video
Kelly advises people who are interested in pursuing screencasting or instructional videos to remember, “the most important thing to remember is that people are looking for content that is beneficial to them in some way. If people are looking for a tutorial for a program, it’s important that you present focused, concise content that satisfies that need.”